Which of the Following Best Describes the Market Segment Referred

Multiple Choice

Which of the following best describes the market segment referred to as the bottom of the pyramid (BOP) ?

A) a national segment of lower income consumers
B) a national segment of non-native language speakers
C) a national segment of individuals with a high-school only education
D) a global segment of consumers who earn less than $2 per day
E) a global segment of children in lower income families