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    Marketing Real People Real Choices
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    Exam 7: Segmentation, Target Marketing, and Positioning
  5. Question
    Explain How a Marketer Determines Whether an Identified Market Segment
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Explain How a Marketer Determines Whether an Identified Market Segment

Question 8

Question 8

Essay

Explain how a marketer determines whether an identified market segment is viable.

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A viable target segment should satisfy s...

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