Multiple Choice
A new company called LidRock is prospering because it figured out a novel way to get music, video games, and movies into the hands of consumers: on mini-CDs tucked into the lids of soft drinks. LidRock is focusing on which one of the four Ps?
A) product
B) price
C) promotion
D) place
E) profit
Correct Answer:

Verified
Correct Answer:
Verified
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