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With Target Costing,marketers First ________ and Then ________

Question 91

Multiple Choice

With target costing,marketers first ________ and then ________.


A) build the marketing mix;identify the target market
B) identify target markets;set different prices for each market
C) design the product;determine its cost
D) use skimming pricing;use penetration pricing
E) determine a reasonable selling price;target costs to ensure that the price is met

Correct Answer:

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