Which Is NOT True Regarding the Importance Placed on the Marketing

Multiple Choice

Which is NOT true regarding the importance placed on the marketing research report?

A) The report is the product that represents the efforts of the research team.
B) The report communicates the research project and findings to the client.
C) The report helps build credibility.
D) The report may be the only part of the project that the client will see.
E) The report's organization and format are not all that critical as long as the conclusions are well written.