Researchers Applied Multiple Regression Analysis to Study Mobile Phone Service

Multiple Choice

Researchers applied multiple regression analysis to study mobile phone service in Thailand,using overall satisfaction as the dependent variable.Standardized betas for independent variables were calculated.Of those listed below,which is the most important factor for a Thai mobile phone company trying to increase its competitiveness?

A) quality of service,standardized beta = .139
B) promotions by the company,standardized beta = .158
C) innovativeness by the company,standardized beta = .060
D) social status of the company brand,standardized beta = -.013
E) customer service quality,standardized beta = .155