Multiple Choice
Which of the following commands would we use in SPSS to test for a difference between two means - one generated from a sample of heavy users of our brand and the other generated from a sample of nonusers of our brand?
A) ANALYZE;COMPARE MEANS;DIFFERENCES
B) ANALYZE;COMPARE MEANS;DIFFERENCES;TWO
C) ANALYZE;COMPARE MEANS;PAIRED SAMPLES t TEST
D) ANALYZE;COMPARE MEANS;INDEPENDENT-SAMPLES t TEST
E) ANALYZE;COMPARE MEANS;HEAVY v NON
Correct Answer:

Verified
Correct Answer:
Verified
Q41: Let's say we wanted to see if
Q42: A winery sees the market in three
Q43: To test whether a true difference exists
Q44: SPSS will report analysis of differences tests
Q45: Although there are separate differences tests for
Q47: Tommy Prothro,a marketing manager for Golden Snack
Q48: To be useful to the marketing researcher
Q49: Let's assume there are juniors,seniors,and graduate students
Q50: ANOVA is called a "signal flag" procedure,meaning
Q51: The assumption of equal variances between two