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    Marketing Research Study Set 3
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    Exam 8: Understanding Measurement, developing Questions, and Designing the Questionnaire
  5. Question
    A Valid Measure Is One in Which a Respondent Answers
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A Valid Measure Is One in Which a Respondent Answers

Question 113

Question 113

True/False

A valid measure is one in which a respondent answers in the same or in a very similar manner to
an identical or nearly identical question.

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