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One Disadvantage of Mall-Intercept Interviewing Is That

Question 31

Multiple Choice

One disadvantage of mall-intercept interviewing is that:


A) mall-intercepts,because they require the cooperation of all stores in a mall,are difficult to implement.
B) turnover rates are high.
C) mall shoppers may not be representative of the target market population.
D) interviewers in mall-intercept studies are often distracted by mall activities.
E) assault rates of interviewers can be high in some areas.

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