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    Marketing Research Study Set 3
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    Exam 7: Evaluating Survey Data Collection Methods
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    The Essential Objective of the Drop-Off Survey Is
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The Essential Objective of the Drop-Off Survey Is

Question 2

Question 2

Multiple Choice

The essential objective of the drop-off survey is:


A) low cost because there is no mail-out expense.
B) to gain a prospective respondent's cooperation.
C) to minimize item omission bias.
D) not to have to pay interviewers.
E) to increase the speed of response.

Correct Answer:

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