Multiple Choice
One of the disadvantages of focus groups is that:
A) results may be interpreted in an objective fashion.
B) results must be subjectively interpreted.
C) although the cost-per-participant is low,representativeness is also low.
D) although the cost-per-participant is high,representativeness is also high.
E) it is difficult to access special respondent groups,such as lawyers or doctors.
Correct Answer:

Verified
Correct Answer:
Verified
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