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    Marketing Research Study Set 3
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    Exam 6: Utilizing Exploratory and Qualitative Research Techniques
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    "Faulty Recall" Occurs When Actions or Activities Are So Repetitive
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"Faulty Recall" Occurs When Actions or Activities Are So Repetitive

Question 43

Question 43

True/False

"Faulty recall" occurs when actions or activities are so repetitive or automatic that the respondent cannot recall specifics about the behavior under question.It is a reason for not using an observation technique.

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