Earl Chestnut and Ann Arnold Were Considering Conducting a Focus

Multiple Choice

Earl Chestnut and Ann Arnold were considering conducting a focus group for their company's cookie brand,Oats N' Raisins.Their objective was to understand when and under what circumstances cookies are offered as a snack in households.Earl wanted to recruit 25 people representing the different groups of employers in the city,that is,a medical researcher,a longshoreman,a truck driver,someone from the legal community,and so on.Ann felt it would be better to have a more homogeneous group such as housewives with kids still in school.Which of the following should be chosen?

A) Earl's heterogeneous group
B) Ann's homogeneous group
C) a combination of the two but use at least two dozen focus groups to evaluate differences between the two types
D) None of the above;focus groups should not be used for the objective given.
E) None of the above;pluralistic research should be used.