Multiple Choice
Which of the following was NOT discussed in the text as a disadvantage of using secondary data?
A) there is a mismatch of the units of measurement
B) data may be collected too quickly,causing problems with the project schedule
C) differing classifications of the data in terms of what is available and what is needed
D) the data may be outdated
E) reporting units are incompatible with research needs
Correct Answer:

Verified
Correct Answer:
Verified
Q65: The Nielsen TV ratings would be considered
Q66: Which of the following is NOT the
Q67: Procter & Gamble,owning the major market share
Q68: Packaged services differ from syndicated data services.In
Q69: Syndicated sources of secondary data cover a
Q71: Firms subscribing to syndicated data have substantial
Q72: Consumers create a great deal of information
Q73: _ is the tool used for searching
Q74: Whereas market tracking studies are done at
Q75: A company offering a predetermined marketing research