The Key Advantage of Using a Packaged Services Firm Is

Multiple Choice

The key advantage of using a packaged services firm is:

A) reducing the cost of the research project.
B) benefiting from the ability to customize specific components of the project.
C) taking advantage of the experience of the research team offering the service.
D) benefiting from industry-specific expertise provided by the research firm.
E) taking advantage of the long-term viability of the data resulting from the project.