Multiple Choice
Marketing researchers must evaluate secondary information to determine if it is reliable.This involves investigating all of the following,EXCEPT:
A) the purpose of the study.
B) who collected the information.
C) the timing of the study.
D) how the information was obtained.
E) consistency with other information.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: When two or more secondary sources provide
Q3: Which type of data refers to data
Q4: Which of the following best represents a
Q5: Walt Lewis was interested in knowing how
Q6: If two secondary sources of information report
Q7: Which of the following reporting units contain
Q8: Packaged information is a type of secondary
Q9: A great deal of "census" information is
Q10: Which of the following would be classified
Q11: Esri's Tapestry Segmentation system,which profiles neighborhoods according