Clay Holladay Owns a Chain of Radio Stations

Multiple Choice

Clay Holladay owns a chain of radio stations.The advertising time he sells to advertisers is directly related to the number of persons who are listening to each station in each radio market.Clay purchases estimates of the number of persons who listen to the different radio stations in each market from Arbitron,a marketing research firm.In every radio market Arbitron gathers the same data;the number of persons listening to every program on each station as well as their age and gender.Arbitron records this information in a database and they offer it to every person who wishes to subscribe to it for a fee.Arbitron is an example of a:

A) syndicated processing firm.
B) syndicated data services firm.
C) packaged services processing firm.
D) standardized services firm.
E) micromarketing firm.