Which of the Following Best Represents the Criteria Discussed by the Authors

Multiple Choice

Which of the following best represents the criteria discussed by the authors to be used in selection of a test market city?

A) representativeness,isolation,and control of distribution and promotion
B) representativeness,isolation,and cost
C) representativeness,existing company presence,and control of promotion
D) representativeness,cost,and control of competitor's intelligence
E) isolation,cost,effectiveness,and control