Conducting a Marketing Research Study Is Necessary When

Multiple Choice

Conducting a marketing research study is necessary when:

A) the product is in the decline stage of its life cycle.
B) managers require information that is available only from the marketing intelligence system of the company.
C) companies have cash-flow problems.
D) companies require additional information from the market for decision making.
E) the cost of the research is higher than the value expected from the research.