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  3. Study Set
    Marketing Research Study Set 3
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    Exam 1: Introduction to Marketing Research
  5. Question
    Determining the Value Consumers Perceive in New Products Is a Primary
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Determining the Value Consumers Perceive in New Products Is a Primary

Question 52

Question 52

Multiple Choice

Determining the value consumers perceive in new products is a primary objective of:


A) target market selection.
B) product research.
C) pricing research.
D) promotion research.

Correct Answer:

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