Multiple Choice
42BELOW-a wheat vodka made by a small distillery in New Zealand-has captured a share of the prestige segment of the market,especially hotels such as the Ritz in London and El Bulli in Spain.Identify the strategy used by the firm.
A) prospector strategy
B) differentiated defender strategy
C) low-cost defender strategy
D) reactor strategy
Correct Answer:
Verified
Correct Answer:
Verified
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