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When the Pillsbury Company Rejected the Proposal of Their Employee

Question 9

Multiple Choice

When the Pillsbury Company rejected the proposal of their employee James D.Watkins that microwavable packaged food was too risky,it was focused on defending its strong position in the marketplace through incremental line extensions and product improvements.This is typical of a(n) :


A) prospector strategy
B) reactor strategy
C) analyser strategy
D) diversification strategy

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