Identify the Statement That Relates to the Market Management Organisation

Multiple Choice

Identify the statement that relates to the market management organisation.

A) A product manager has overall responsibility for planning and implementing a national marketing program for the product.
B) This form is the least bureaucratic or centralised and the most specialised type of organisation.
C) This is particularly suitable for a business facing an extremely complex and uncertain environment.
D) It involves the creation of an additional organisational unit responsible for coordinating the actions of other units within the firm.