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In Terms of the Online Customer Experience,content Refers to

Question 221

Multiple Choice

In terms of the online customer experience,content refers to


A) a website's capabilities to enable commercial transactions.
B) the text,pictures,sound,and videos that the website contains.
C) the multiple ways the website enables user-to-user communication.
D) the dialogue that unfolds between the website and its users.
E) the information consumers provide to the firm through its website.

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