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    Marketing The Core Study Set 4
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    Exam 18: Implementing Interactive and Multichannel Marketing
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    Communications That Take the Form of Electronic Junk Mail or Unsolicited
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Communications That Take the Form of Electronic Junk Mail or Unsolicited

Question 31

Question 31

Multiple Choice

Communications that take the form of electronic junk mail or unsolicited e-mail are referred to as


A) trash mail.
B) outlaw mail.
C) virus marketing.
D) spam.
E) viral marketing.

Correct Answer:

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