An Example of the Ideal Performance Measure for Social Media

Multiple Choice

An example of the ideal performance measure for social media advertising on Facebook is one that charges companies:

A) a fee each time their ads show up in pop-up windows after users log onto the site.
B) a fee for developing Facebook
C) a fee for producing the ads that appear on Facebook.
D) a cost-per-click for ads that appear along the right-hand section of a Facebook Page.
E) every time their brand is mentioned in users’ comments.