A Fixed Amount of Money Paid to the Site for Every

Multiple Choice

A fixed amount of money paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site is referred to as

A) click-through rate (CTR) .
B) cost per thousand (CPM) .
C) fixed fee rate (FFR) .
D) cost per action (CPA) .
E) cost per click (CPC) .