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How Did Greenpeace Use Social Media to Leverage "Crowd Power

Question 102

Multiple Choice

How did Greenpeace use social media to leverage "crowd power" to get Nestlé to capitulate to its demands?


A) Greenpeace hacked into Nestlé's website.
B) Greenpeace posted a provocative video on YouTube,then later on Vimeo.
C) Greenpeace inundated Nestlé's Facebook page with comments.
D) Greenpeace protested Nestlé's policies on a television talk show.
E) Greenpeace got experts to testify against Nestlé's environmentally unsound actions.

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