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    Marketing The Core Study Set 4
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    Exam 15: Advertising, Sales Promotion, and Public Relations
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    Geico Ads That Feature Cavemen,a Gecko,or a Stack of Money
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Geico Ads That Feature Cavemen,a Gecko,or a Stack of Money

Question 50

Question 50

Multiple Choice

Geico ads that feature cavemen,a gecko,or a stack of money are using which type of advertising appeal?


A) reminder
B) fear
C) humor
D) sex
E) cognitive

Correct Answer:

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