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    Marketing The Core Study Set 4
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    Exam 15: Advertising, Sales Promotion, and Public Relations
  5. Question
    Figure 15-1B -With Respect to Figure 15-1B Above,"B" Represents Which Media Alternative
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Figure 15-1B -With Respect to Figure 15-1B Above,"B" Represents Which Media Alternative

Question 104

Question 104

Multiple Choice

  Figure 15-1B -With respect to Figure 15-1B above, B  represents which media alternative that has the LARGEST amount of advertising expenditures (or  slice  of the pie chart) ? A) newspapers B) radio C) direct mail D) magazine E) television Figure 15-1B
-With respect to Figure 15-1B above,"B" represents which media alternative that has the LARGEST amount of advertising expenditures (or "slice" of the pie chart) ?


A) newspapers
B) radio
C) direct mail
D) magazine
E) television

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