All of the Following Statements Are True About Newspapers EXCEPT

Multiple Choice

All of the following statements are true about newspapers EXCEPT:

A) local retailers often use newspapers as their sole advertising medium.
B) newspapers are generally limited to ads that call for an immediate customer response.
C) national advertising campaigns rarely include this medium except in conjunction with local distributors of their products.
D) a long lead-time is needed to place an ad in a local newspaper.
E) newspapers have excellent reach potential.