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    Exam 10: Developing New Products and Services
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    Products That Are Purchased by the Ultimate Consumer Are Referred
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Products That Are Purchased by the Ultimate Consumer Are Referred

Question 195

Question 195

Multiple Choice

Products that are purchased by the ultimate consumer are referred to as __________.


A) generic goods
B) end user goods
C) personal items
D) merchandise
E) consumer products

Correct Answer:

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