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    Exam 9: Developing New Products and Services
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    Because Services Tend to Be A(n)__________ Rather Than an Object,they
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Because Services Tend to Be A(n)__________ Rather Than an Object,they

Question 119

Question 119

Multiple Choice

Because services tend to be a(n) __________ rather than an object,they are much more difficult for consumers to evaluate.


A) opportunity
B) performance
C) good
D) risk
E) decision

Correct Answer:

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