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    Marketing The Core Study Set 4
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    Exam 9: Developing New Products and Services
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    To Help Consumers Assess and Compare Services,marketers Try to Make
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To Help Consumers Assess and Compare Services,marketers Try to Make

Question 87

Question 87

Multiple Choice

To help consumers assess and compare services,marketers try to make them __________ or show the benefits of using the service.


A) tangible
B) intangible
C) consistent
D) timely
E) measurable

Correct Answer:

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