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    Marketing Study Set 5
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    Exam 12: Services Marketing
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    As a Dimension of Service Quality, the Willingness to Help
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As a Dimension of Service Quality, the Willingness to Help

Question 95

Question 95

Multiple Choice

As a dimension of service quality, the willingness to help customers and provide prompt service is referred to as


A) reliability.
B) responsiveness.
C) competence.
D) assurance.
E) empathy.

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