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New Chewing Gum Flavors for Its Orbit Mist Brand Like

Question 252

Multiple Choice

New chewing gum flavors for its Orbit Mist brand like Raspberry Lemon Dew and Crisp Mint Waterfall helped Wrigley's add to its sales.These new flavors are which type of innovation?


A) continuous innovation
B) dynamically continuous innovation
C) discontinuous innovation
D) insignificant innovation
E) disruptive innovation

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