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One of the Eight Primary MARKETING-RELATED Reasons for New-Product Failure

Question 303

Multiple Choice

One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.


A) not listening to the voice of the consumer
B) incomplete market and product protocol
C) pushing a product too early into the market
D) the "NIH" problem
E) encountering groupthink in meetings

Correct Answer:

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