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The ________ Stage of the New-Product Process Includes an Examination

Question 204

Multiple Choice

The ________ stage of the new-product process includes an examination of the technical feasibility for the product,such as 3M determining that the firm's micro-replication (the tiny gripping "fingers") technology could be used to improve the gripping power of golf or work gloves.


A) development
B) Stage-Gate
C) idea generation
D) business analysis
E) screening and evaluation

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