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Which of the Products Listed Below Would Be the Best

Question 109

Multiple Choice

Which of the products listed below would be the best candidate for full-scale market testing?


A) totally free checking account from Bank One
B) household frequent flyer program from Delta Airlines
C) mid-priced luxury sedan made in America by Mazda
D) new iced coffee beverage from Starbucks
E) slimmer iMac computer

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