Multiple Choice
A basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can
A) increase sales and profitability.
B) stand up to legal scrutiny.
C) be socially responsible.
D) create sustainable demand.
E) create product differentiation.
Correct Answer:
Verified
Correct Answer:
Verified
Q24: Market segmentation stresses _ and relating them
Q54: Which of the following is a criterion
Q82: Segmentation based on some observable actions or
Q118: Explain the 80/20 rule.
Q128: Why would an organization produce multiple products
Q179: Changing the place an offering occupies in
Q182: Which of the following data are collected
Q193: What are the criteria used to select
Q211: Four general categories used to segment consumer
Q212: The first step in segmenting and targeting