A Market-Product Grid Relates the Market Segments to the Products

Multiple Choice

A market-product grid relates the market segments to the products offered or potential marketing actions.With respect to pillows,the most effective way to segment the pillow market would be based on __________.

A) the age of the sleeper: less than 18 years of age;18 to 44 years of age;or 45 years and older
B) the sleeper's annual income: less than $25,000;$25,000 to $49,999;or $50,000 and over
C) the sleeper's gender: male or female
D) whether the sleeper has sleeping problems: yes or no
E) how the sleeper sleeps: side;back;or stomach