When Ann Taylor,a Well-Known Retailer of Sophisticated Women's Clothing,started Losing

Multiple Choice

When Ann Taylor,a well-known retailer of sophisticated women's clothing,started losing sales to its own LOFT outlets that feature moderately priced casual clothes,Ann Taylor was dealing with the marketing phenomenon known as __________.

A) amortization
B) guerrilla marketing
C) shrinkage
D) marketing Darwinism
E) cannibalization