Multiple Choice
At a Hallmark store you can find several different product lines of greeting cards,likely including Fresh Ink,Nature's Sketchbook,Shoebox,Maxine,Mahogany,and Tree of Life cards-all made by Hallmark for sale in its stores and intended to appeal to different target markets.The Mahogany line is designed to appeal to African-Americans.This is an example of __________ segmentation.
A) regional
B) lifestyle
C) demographic
D) geographic
E) psychographic
Correct Answer:
Verified
Correct Answer:
Verified
Q40: The 80/20 rule suggests that<br>A)80 percent of
Q82: Segmentation based on some observable actions or
Q152: Segmentation based on where prospective customers live
Q231: Market segments refer to<br>A)the relatively heterogeneous groups
Q234: All of the following are criterion used
Q235: There are five steps involved in segmenting
Q237: Two key types of synergies are _.<br>A)supplier
Q238: Which of the following is an example
Q239: The perceptual map in Figure 9-A above
Q240: Which of the following is a criterion