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    Marketing Study Set 15
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    Exam 9: Market Segmentation, Targeting, and Positioning
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    All of the Following Are Behavioral Segmentation Variables EXCEPT
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All of the Following Are Behavioral Segmentation Variables EXCEPT

Question 35

Question 35

Multiple Choice

All of the following are behavioral segmentation variables EXCEPT:


A) needs
B) usage rate
C) product features
D) intentions
E) user status

Correct Answer:

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