Five General Criteria Are Often Used to Select Target Segments

Multiple Choice

Five general criteria are often used to select target segments.They include: (1) the size of the market; (2) expected growth of the market; (3) competitive position of the firm with respect to the market; (4) cost of reaching the segment;and __________.

A) compatibility with the organization's objectives and resources
B) potential of a marketing action to reach a segment
C) similarity of needs of potential buyers within a segment
D) difference of needs of buyers among segments
E) potential for increased profit