Head-To-Head Positioning Requires a Product to

Multiple Choice

Head-to-head positioning requires a product to

A) compete with products from competitors of the same size.
B) compete with competitors on similar product attributes in the same market.
C) compete with competitors on similar product attributes but in a different market.
D) compete against very similar products from the same company (its own) .
E) compete against a single competitor with an identical offering.