Many Consumers Often Buy Soft Drinks and Potato Chips Together

Multiple Choice

Many consumers often buy soft drinks and potato chips together when they shop at a grocery,convenience,or mass merchandiser store.However,one convenience store discovered,when querying its marketing information system (MIS) that when consumers came inside and bought a sandwich,many also purchased toothpaste.This information was obtained from checkout scanner data from its stores nationwide.This convenience store used __________ to extract this "hidden" information from its MIS to find the statistical link between the two product categories.

A) linear trend extrapolation
B) heuristic modeling
C) data mining
D) descriptive research
E) RFID data