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Once a Company Has Decided to Enter the Global Marketplace,it

Question 91

Multiple Choice

Once a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) exporting; (2) licensing; (3) __________; and (4) direct investment.


A) franchising
B) cooperative
C) multiparty initiative
D) mutual investment
E) joint venture

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