Yum! Brands,the Parent Company of KFC,has Pursued an Aggressive Growth

Multiple Choice

Yum! Brands,the parent company of KFC,has pursued an aggressive growth strategy in China.There are now over 3200 restaurants in 650 Chinese cities,and KFC has a 40% market share of the entire fast-food industry there.Yum! Brands China owns and directly manages about 90% of its Chinese stores,so it appears that the company prefers __________ in this market.

A) licensing
B) local assembly
C) a joint venture
D) direct investment
E) local manufacturing