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Important Product or Service Characteristics in Organizational Buying Include Which

Question 226

Multiple Choice

Important product or service characteristics in organizational buying include which of the following?


A) A heavy emphasis is placed on loyalty programs and rebates.
B) A heavy emphasis is placed on delivery time,technical assistance,and postsale service.
C) Direct selling to organizational buyers is rare.
D) A fixed,nonnegotiable price is the norm.
E) Personal relationships are preferred to online buying over the Internet.

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